Your First Chance to Impress

Hiring managers routinely receive responses from hundreds, perhaps thousands, of applicants for any given job. To avoid having your resume sink in this sea of paper, it's imperative to write a cover letter that stands out from the crowd and makes a good first impression.

A compelling cover letter that follows five essential rules will convince a hiring manager to read an applicant's resume.

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Rule #1 - Appearance

The resume and cover letter must be aesthetically pleasing and consistent in appearance. This would include using the same heading and fonts in each, both produced on a high-quality printer and paper (if documents are being "snail-mailed"). Save the designer stationery and stylish fonts for writing letters to friends. A professional employment package never sets a casual tone.

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Rule #2 - Target Your Audience

Always use the hiring manager's name in the salutation. If the contact's name isn't provided in the job posting, a bit of Internet research or a well-structured phone call can produce results. In using the contact's name, the cover letter is personalized, while also showing the applicant's interest in the company. Remember, a letter addressed "Dear Sir or Madam" or worse, "To Whom It May Concern," has the same impact as one addressed "Dear Occupant."

Rule #3 - A Strong Opening

A dynamic opening paragraph is essential to capture and retain a hiring manager's interest. Pared down to basics, for a quick and effective read, it should include a reference to the position sought and a brief statement as to why the applicant feels qualified to fill the job. Emphasis should always be placed on what the applicant can do for the targeted company, while also providing quantifiable proof as to why this is true.

Rule #4 - Showcasing Accomplishments

Include a bulleted area to emphasize accomplishments pertinent to the targeted job. Not only does this break up large blocks of text that a hiring manager might find daunting, but it also draws the eye towards the most important part of the cover letter - what the applicant has to offer.

Rule #5 - A Proactive Closing

Always initiate further action at the end of a cover letter. A proactive closing indicates that the applicant will call within a few days to see if a time might be scheduled to meet. To wait for a hiring manager to take that first step is to risk losing the opportunity to another candidate.

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Get helpful advice on how to write your resume.

The best resume format to use is the combination resume. This resume format is not chronological nor functional. It combines both! It is extremely flexible and allows you to use strategies in a way that would normally be considered wrong.

The difference between the combination format and the chronological format is that the chronological format resume is very easy to follow. The hiring manager will typically start to read the chronological resume at the bottom of the work history or professional experience section (heading depends on your career level) and will continue reading his or her way up towards the top to trace your career history. If there are employment gaps, it will be obvious because it is difficult to hide breaks in employment using this resume format. This is why most hiring mangers prefer the chronological resume format. It is easy to read and leaves little to the imagination. This can be a great advantage (marketing tool) if you have been in the same type of position because it shows continuity and progression in your industry.

But what happens when you've held different types of positions across several industries? Reasons for gaps in employment and holding too many or unrelated jobs include raising children, caring for a family member, illness, returning to college, corporate downsizing or merger, joining the military, and difficulty finding work for long stretches of time because of a tight job market or weak resume! So, the first thing you will need to do is toss your old resume. It will not help you to change your career. You need to make a fresh start!

Create a resume that clearly indicates at the top what type of position you are seeking.

Include a career summary section that highlights where you've been in your career. being careful to only mention what would be of most interest to this particular company. Emphasize your transferable experience and skills that match the qualifications of the position (if there is a job ad, study it and do your best to make a connection between the position's requirements and what you've done. Do not use the exact wording!).

Use a keywords section to list transferable skills so the reader can find them immediately. This is also important if the company uses resume scanning technology. This will ensure your resume is retrieved from the company's database in response to a keyword search.

Under your Professional Experience section or Work History (again, depends on your background), present your experience in functional sections such as General Management, Sales Management, Staff Training and Supervision, Budget Planning and Tracking , etc.

Take ALL of the experience you've gained over the years and categorize it into skill areas that the new position requires. If the company is seeking someone to manage budgets, and you managed budgets ten years ago and four years ago, but not in your last two jobs, then list the collective experience under a Budget category.

Continue this formula until each respective category has a minimum of four bulleted sentences or two two-lined sentences to support the name of the heading. It is a good idea to have at least three categories to show how well rounded you are.

Below this section, list the companies, locations, job titles, and dates. You can either create a separate section named Work History if you've already called the above section Professional Experience, or simply list the section without a main heading as part of the main section. It will be understood. Or, you can start the section off with the company names and dates followed by the functional categories. In other words, flip it. Vacancy*

The most common problem with this resume format is identifying where your experience was gained. But, that's the whole idea. If they are interested in what you can do, they will call you in for the interview. It is at that time you can explain the how, when, where, and why of it all. It will make for great conversation--which by the way, a job interview should be. A meeting between two people with a common interest (the position) who engage in conversation in a professional manner.

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