Recruiting Network Marketing Leaders

By Richard Dennis

Job Vacancy Indonesia, Employee, Vacancy

I'll bet that the first time you ever heard of an MLM home business opportunity presentation, the word "duplication" wasn't far behind. It's long been accepted as gospel that for memorable network marketing career success and royalty profits, you must have duplication. And to effectively recruit network marketing leaders, you must be able to present them with a turnkey system that works.

Back in 1989, I was reading the business opportunity ads in the weekend edition of USA Today. I circled a few ads and called the most inviting one. An enthusiastic voice mail message asked for my contact information. The message offered me a free audiotape loaded with profitable MLM secrets.

The mail came. I listened to the tape, by a fellow by a heavy hitter named Dayle Maloney. You may well know Dayle, an old-time MLMer, very successful.

I admit, residual income sounded great. But I wanted nothing to do with downlines, compensation plans, endless in-home meetings, listing my warm market, prelaunches, or sales presentations.

I had been there and done that and had been killed off a few times in MLM. But Dayle had some fresh strategies about how to attract targeted reps from a cold market. One distributor training point in particular stuck with me. Dayle said that if you are ever going to make a big paycheck in network marketing, if you are ever going to kiss your boss goodbye and retire from your job, you've got to do your own recruiting audiotape. No argument - you just have to.

And that thought stuck with me. A few years later, I found a life-changing MLM nutritional product. I figured if there was ever any product I could sell, it would be that one. I remembered what Dayle said. So I wrote a script and then rented studio time and recorded a 90-minute promotional audiotape. It set me apart from the masses. I had good success with it.

Over the next few years, I did 6 or 8 different motivational audiotape sponsoring presentations. And every one of them built a profitable business. Most were scripted. Some, I recorded with company owners, doctors, marketing experts, and others. The technology has changed today, though. No more audiotapes - it's all online audio and video.

To Have Major Long-Term Network Marketing Success, You Need To Brand Yourself

That first prospecting audiotape differentiated me from my MLM competition. And as I built my networking business, my people had an exclusive recruiting tool. (THAT is where the duplication comes in!) In MLM, you are always talking about how important duplication is. And it definitely is important. You've got to have a lead generation and training system that other people can get quick results with.

But if you are ever going to be the big guru leader with the huge success and big monthly paycheck who can effectively recruit network marketing leaders, you also have to brand yourself as a specialist, an expert. Figure out a unique message and a unique way to deliver it ... video, podcast, email, conference call ... figure out a solution, online and offline, that makes you different. That's when network marketing becomes a REALLY interesting and fun game.